Revenue & Digital Marketing

Astagina Resort Villa & Spa, November 29, 2019

One of the events available to empower hotel managers with the newest ideas and insights to maximize income and improve brand recognition is the Hotel Revenue and Distribution Summit. Industry professionals gathered at this event addresses innovative yield techniques that enable hotels maximize their inventory control and pricing policies. Learning these skills help attendees drive more income and increase profitability in a market going more and more competitive.

Apart from yield control, the summit explores the critical component of brand awareness. As digital channels become more popular, hotels have to make sure their brand distinguishes themselves in a saturated market. Using digital marketing tools to build a strong online presence that draws in and keeps consumers, sessions look at how best to position your business across several media. Maintaining competitiveness in the often changing hotel scene depends on this concentration on brand awareness.

The meeting also addresses enhanced prospecting and retargeting technologies. Effective identification of possible guests and re-engagement of prior customers becomes increasingly important as consumer behavior changes and competition gets more fierce. Participants learn from experience how to target the correct audience, maximize marketing expenditure, and finally increase occupancy rates using data-driven approaches. This all-encompassing strategy guarantees that participants leave the summit with practical plans to propel development and improve the general operation of their hotel.

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