EARCH ENGINE MARKETING The internet is a moving target; “six months ago” in internet time is five months too late. Proper search Engine promotion requires a precise understanding of the many styles of search engines and quick adaptation to ongoing search engine evolution. Consider the following: Nearly three quarters of Internet users turn to search engines to find information on services or products online Three of the top 10 most visited sites on the Internet are search engines Every hit your website receives from a search engine comes from a visitor specifically looking for the products or services you are offering The objective of search engine optimization is to increase the number of website visitors by ranking high in the search listing results by optimizing the website for the best possible positioning. Many companies simply submit a site to the search engines. This will not benefit you unless your site is correctly optimized for the keyword phrases that you want to achieve top rankings on. Each major search engine uses a different algorithm and they look at different components of your site, such as document title, meta tags, keywords in the URL, keywords in the text, headings in the text, the number of pages, external links into the site, and other components of a page and a site. Each search engine, like a person, has its own preferences and finds different aspects ‘attractive’ in a website. They weigh different components differently in assessing rank position. So, you need to find out what your favorite search engine likes, if you want it to index your site and return you high on its results list when potential customers search for a supplier of your products or services. And to make things more complicated, search engines and directories regularly change their techniques, or algorithms, to differentiate their results from one another. What works one day, might not work the next day. This is what search engine optimization is about – obtaining and than maintaining strong search engine position listings, in order to provide continual targeted traffic and traffic growth to your site. Synergy Interactive Marketing offers a complete range of specialist search engine services designed to manage and enhance your relationship with the search engines, in order to grow your traffic, achieve high rankings and increase the sales of your products or services. Our Search Engine Marketing Services include: Web Site Analysis Services Web Page Optimization Services Visitor Intelligence Services Link Popularity Services Web Site Submission Services Pay-Per-Click Search Engine Management Services
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