Need a Mobile-Friendly Website? Mobile Website or Responsive Design? Decide which one better match your requirements and marketing strategy. Both mobile site and responsive design give you an optimized designed for smaller screens such as tablets or smartphones; both offer simpler navigation and faster load times. However, there are differences, which is why you need to understand the advantages and disadvantages. In responsive design, the device does the work and automatically adjusts according to a device’s screen size (large or small) and orientation (landscape or portrait). It switches between these options on-the-fly. A mobile site is essentially a copy of your website, where the server does the work to deliver an optimized page that’s smaller and easier to navigate. Responsive design lets you keep your own domain—nothing changes except code on the back-end. Google thinks this is the better solution: Maintaining a single shared site preserves a canonical URL, avoiding any complicated redirects, and simplifies the sharing of web addresses. With a mobile site, you must create a different domain (many companies choose to differentiate theirs by “m.domain.com”) The technology is more forward-thinking because once added to site it will work on next months and next year’s devices without having to be programmed further. Re-working of a mobile site might be needed in order to stay current with next-generation phones and mobile browsers. Our web design service already deploy a responsive design. If you want to create additional mobile site, the decision is yours. Email us at [email protected] to further discuss your requirements.