There is no better way other than using the mass / social media to boast your presence. Going viral means that you tell your friends, your friends tell their friends and continue. Imagine if you have 500 friends in your FB list, then each of your friends have other 500 friends. Your message will be delivered at least to 250,000 people. Viral marketing could be words, images or video - whichever match your profile. This can be done once only or on regular basis.